Alex Hanff over at nodpi reckons that the opt in/out system it seems that the BT data pimps will use still falls foul of legal requirements. For my part, I believe that the whole system is vile, immoral and underhand. There are a variety of aspects to the antics that the BT Data Pimps have conducted over the last few year that leave a particularly sour taste.
After several years of (mostly) excellent service from BT, I have decided to part company. This evening I phoned to request a MAC code.