Ophcom in Phorm's pocket?

Ofcom have published a consultation document entitled "Delivering super-fast broadband in the UK": this is an interactive affair, and I notice that the comments on one particular paragraph exceed the others.  Guess what that's about?

1.38  The introduction of new business models can be controversial, but may be very important in the delivery of new access networks. Regulation can have a role, for example in helping to increase consumer confidence in new services. One example is improving consumers' perception of behavioural advertising. We are interested in views on where else Ofcom can assist in new commercial developments.

You can see the comments here.

Forgive the capitalisation, but SINCE WHEN IS IT APPROPRIATE FOR OFCOM TO ASSIST THE DEVELOPMENT OF UNPOPULAR, UNSCRUPULOUS, DEVIOUS, DISHONEST AND ILLEGAL BUSINESS PRACTISES?