10:23 - the reality of homeopathy

A new site promoting a rational attitude to homeopathy has gone live (Homeopathy: There's nothing in it | The 10:23 Campaign | #ten23). The focus appears to be

The 10:23 campaign aims to raise awareness of the reality of homeopathy - how it can be proven not to work, how it can be shown to be impossible, and why it's important to give patients the right information to allow them to make an informed decision on their healthcare.

The site features an open letter to Boots (probably the biggest UK high street pharmacist), who persist in selling homeopathic "remedies" despite knowing these "remedies" contain no active ingredients (I'm not even taking into consideration whether or not the starting ingredient has any activity).  This was clearly stated at a recent Commons Science and Technology Committee enquiry (see Ben Goldacre's Bad Science blog, for example).

I imagine the site's name reflects Avogadro's Number (now known as the Avogadro constant) - 6.022 x 10²³ mol^-1.  What's less clear to me is why there appears to be a countdown timer on the site's front page!  See also the
In unrelated news (other than the general topic of homeopathy) David Colquhoun has reported on the content of the University of Central Lancashire's now discontinued Homoepathy course at his blog (What actually gets taught on a homeopathy course: part 1).

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