Bizarre advertising

So, there appears to be a new Microsoft XBox 360 campaign running on UK TV, hot on the heels of the annoying Windows 7 shorts - I caught it last night on ITV. The first part of the catch phrase is:

Here today

which any rational observer would expect to be followed by

Gone tomorrow

But instead we get

Ready for tomorrow

Now, which slogan sticks? The one you expect, or the one you get?