Phorm phunction creep

Lest readers feel I (and others) overstate the dangers of the deep packet inspection that is about to be perpetrated on BT Internet customers, here is a quote from Kent Ertegrul, CEO of Phorm, Inc.:

In parallel with the current developments of OIX and Webwise, we are also looking at the strategic development of Phorm's technology that we believe has applications beyond advertising. 

 Here we go with ever-intrusive systems...

...in the meantime, my email request that my websites not be scanned by Webwise has resulted in read receipts from 12 Phorm operatives (but no apparent action).